Search Results for: content marketing

TNT has created an animated character dubbed RaceBuddy to hype online content, including alternate camera angles, during its six NASCAR races this season.

In the fashion world, things change in a relatively predictable cycle, with designers handing out their new style mandates that world of print and other trend noting mediums translate into the season’s do’s and dont’s…

Previously, in this column, we covered the subject of affiliate pre-screening. That’s a good start to make sure that you don’t end up with rogue affiliates.

During the 2007-08 broadcast television season, ABC.com attracted the most visits in the U.S., barely beating NBC.com, according to Hitwise.

GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record.

Millard Group Inc. is managing Blair

The deal renewing Bud Light’s position as official beer of the National Hockey League will give the brand a bigger sponsorship role in the league’s digital media and cable network.

On Friday of last week as the rest of us had thoughts of the weekend on our mind, 5 Star Affiliate Programs and Search Engine Land among others, covered a topic that represents one of the most amazing…

Hasbro Inc. has named Mike Riley as vice president of entertainment marketing, a new position.

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order