Search Results for: content marketing

IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch.

Most people would expect younger Internet users to make up the majority of the online video viewing audience, and most people would be wrong. Recent figures point to an online video audience that has an average age of a little…

In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation.

The U.S. Postal Service is combining its eight primary international mail offerings into four categories familiar to U.S. customers. The move will allow U.S. customers to use Priority Mail and Express Mail packaging for items with foreign and domestic destinations.

Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.

Nickelodeon has a new teammate for its annual “Let’s Just Play” campaign: The NFL.

The National Football League joins the effort this week, with on-air content and in-market appearances that reinforce Nick’s health-and-wellness message to kids.

A U.S. judge has refused to dismiss a long-standing suit against Google’s use of trademarked terms as keyword triggers for delivering pay-per-click ads in search results.

A quarterly report by a company that audits pay-per-click advertising using a network of volunteer marketers reported last week that 14.8% of clicks across the search marketing industry were fraudulent in Q1 2007.

(Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?

NEW YORK – April 13, 2007 – MediaTrust, Inc. today announced the MediaTrust Integrated Services Group (ISG). The ISG is a team of MediaTrust solutions specialists that analyze customer needs and make educated…