Search Results for: content marketing

In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults

Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.

Rickard List Marketing has been hired to manage the Ganthead.com Project
Managers files, effective Jan. 15. Some 100,000 postal and 45,000 e-mail
addresses are available for information technology professionals.

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

According to iSuppli Corp., the worldwide mobile gaming industry will surpass $6.1 billion in 2010. This is a far cry from the $1.8 billion the industry realized in 2005.

If you’re a search marketer, chances are you’ve just run through the last items on your post-holiday To Do list. Got those keyword bid prices down again to pre-Black Friday levels? Check. Swapped out the “free shipping” and “no-hassle return” ads for creative about gift card redemption? Done. Migrated your Yahoo! Search Marketing account to the new Panama platform? Ummm…

Procter & Gamble yesterday made its entrance into the world of consumer-generated digital content with the debut of a new Web site for women.

J.C. Penney Company reported that total direct sales for the five weeks ended Dec. 31, 2006, including catalog, outlet stores and Internet sales, decreased 1.4% from the same period last year, falling from $417 million in 2005 to $411 million in 2006.

Verizon Wireless has signed a multi-year deal to sponsor the National Hockey League and the National Hockey League Players’ Association.

CLEAR CHANNEL TAXI MEDIA: a division of Clear Channel Outdoor, and NBC Universal have partnered to air entertainment and news content on monitors in New York City taxi cabs