Search Results for: content marketing

CARTOON NETWORK ENTERPRISES: has partnered with Mattel, Inc. as the global master toy licensee for its fantasy-adventure original series, The Secret Saturdays

Mortgage marketers, long a staple of the Internet advertising landscape, have in the past year had a much more subdued presence online, especially display. As an inescapable piece of text link advertising on…

Parenting advice portal and social community BabyCenter.com is offering to send users text message alerts with some of the most important advice of all: when their most fertile conception days are about to arrive.

Online advertising and promotion appear set to take up a larger proportion of brand ad budgets in 2009. But for some industries that must comply with heavy regulation and disclosure requirements, that transition to digital marketing can raise issues.

As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by

When it comes to the state of online marketing for 2009, there’s a saying going around: Flat is the new up. In other words, marketers and agencies are

While some sources are sounding the death knell for user-generated content (or UGC), by most accounts it is still going strong, with both users and creators

If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens

If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.

Volkswagen has created a series of comic webisodes as companions to its promotional tour with the Major League Soccer Cup trophy.