Search Results for: content marketing

The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages.

A federal judge has ordered infomercial marketer Kevin Trudeau to pay more than $37 million for violating a 2004 stipulated order by misrepresenting the content of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About,” according to the Federal Trade Commission.

Publishers Clearing House, the long-time direct mailer of sweepstakes, is going high tech.

TV and the Web are converging, but until recently most of the movement has come at the Internet end. Broadcast channels are increasingly putting current episodes online, and U.S. audiences

Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.

Google claimed yet another search victory in November 2008 when it handled 64.1 percent of all searches in the U.S., according to Nielsen Online.

Americans are spending almost twice as much time on social networks as they did two years ago, according to a new study by Netpop Research.

With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,

A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing

You already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing