You searched for content marketing - Page 406 of 644

Retailers Look to Expand Video, Cut Podcasts

Tight times call for drastic measures for online retailers. To many, this will mean cutting less necessary marketing tools and spending more on ones that are worthy of investment.

Ray-Bay Plays “Truth or Dare” at Sundance

Sunglass vendor Ray-Ban has just wrapped on a live promotion at the 2009 Sundance Festival that encouraged attendees to hop into confessional booths or a specially equipped taxicab and play a quick round of video “Truth or Dare.”

American Eagle Outfitters CMO to Resign

Kathy Savitt, American Eagle Outfitter’s chief marketing officer, is resigning from her post, a company spokesperson confirmed yesterday.

Mobile Content Provider Settles Florida Charges

Mobile Messenger America Inc. will pay $1 million to settle allegations by Florida Attorney General Bill Mccollum that it improperly billed consumers for mobile content.

Steve Richter, Part 1

Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve…

MarketLeverage Announces The Online Advertising Industry’s First Affiliate Help Videos

GreenLinksTM tutorial video program, the online advertising industry’s first interactive video educational tool.

Data & Analytics

Mobilizing Moms With Social Media

E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

Tagged in:

Agencies

Design Your Site to Meet Customers’ Needs

No doubt, you’ve visited plenty of Web sites that have proven to be a waste of your valuable time. If you’re like many business and marketing professionals, you secretly hope that your site meets the needs of your prospects, customers and internal users. But you’re not really sure, are you?

Agencies

MySpace to Offer Dream Wedding Web Series with Viewer Voting

The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”