Search Results for: content marketing

A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign

The Nielsen Co. and Facebook have formed a multi-year alliance to help marketers around the world better use the Internet to develop and market new products

Respondents from six in ten organizations surveyed by marketing platform provider Alterian feel one-to-one engagement requires new ways of creating content, and a similar amount said existing techniques for understanding consumers needs required significant improvement.

Next month, for the fourth consecutive year, a large swath of the country’s produce brands will launch a campaign to drum up charitable support for local affiliates of the Susan G. Komen for the Cure cancer-awareness effort with cause marketing

This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior

Retailers and brands that sell online are stampeding into social media, a new survey finds—some for fear of looking less modern than their competitors

A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs

Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean.

Three winners will receive appliances from the Elite line.

People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1.

Interestingly, many of the video submissions are from men. Here’s an example of one video by one entrant.

Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels

There might never be a good way to learn about bad news, but some ways are definitely worse than others, e.g. when it involves you. That would certainly be the case with the biggest news to ripple through the…