Search Results for: content marketing

Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish

Scholastic Corp. has hired Thomas P. Burke to serve as its senior VP of e-commerce. In his new role, Burke will be responsible for the strategic direction and growth of Scholastic’s e-commerce operation on Scholastic.com.

The Reader’s Digest Association, Inc. has launched a new global marketing organization. The new unit brings the company’s digital teams and consumer marketing capabilities under a single banner.

E-mail service provider Yesmail recently announced it has developed a mobile and short-message-service campaign-management tool.

Edward W. McCormick Named Senior Vice President of Human Resources; Israel Niezen Named Senior Vice President of Strategic Marketing and Development

Former Senior Vice President at IXI Digital Media will head up [x+1]’s data partnerships and strategy, and guide development direction for its Predictive Optimization Engine(tm)

Jon Fondy and Kevin DeVincenzi interview email industry experts and referee heated debates on weekly internet radio show “Inboxed”, the new weekly series that “shows listeners how to deliver on email marketing strategies without going postal” is now available on the iTunes Podcast Directory. The weekly series airs live on WebmasterRadio.FM Wednesdays at 5pm Eastern/2pm Pacific.

If you had asked us in 2004 if email submit offers would still exist in 2009, we would have bet money against it. Fortunately, we didn’t bet money because we would have lost. For reasons outlined in our overview of the incentivized…

E-mail marketing software-on-demand provider ExactTarget today announced it has developed a tool that allows its clients to integrate their e-mail marketing content with Twitter.

Epsilon the database marketing services firm, has joined forces with Air2Web, to offer opt-in mobile marketing services including SMS communications, content downloads like wallpaper and ringtones, and microsite development.