Search Results for: content marketing

The comic-book action blockbuster “Iron Man 2”, set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions

The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.

Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years

The Women’s Professional Soccer league survived a rough first year that saw its regular season leader, the Los Angeles Sol, disbanded in an owners’ dispute

AMP Agency has been appointed media agency of record for two Reed Elsevier brands: the U.S. Legal Markets business unit of LexisNexis and the Netter Anatomy of Elsevier

According to a recent report released by comScore, Motorola remains the top handset maker in the U.S. despite losing ground recently, while LG and Samsung remain close behind. Meanwhile, Google’s Android mobile platform continues to grab more market share.

The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.

If you think of your PR releases as simply a way to shotgun out the exact message you want in exactly the way you expect it to be received, wake up and

According to a recent study released by Responsys, e-mail marketers are doing a poor job of making it easy for their recipients to opt out.

Merchants Get High-Converting Calls, Top Affiliates See Commission Raises Up to 25%