Search Results for: content marketing

The other day, a founder of a new start-up in the performance marketing space quipped, “I can’t believe how easy I thought this would be when we started.” In some ways, he is the classic performance marketing story – young guy wants…

For a big group of performance-marketers, a trip to the Moscone Center in San Francisco automatically conjures up associations related to April and ad:tech. For another group of patrons, the Moscone Center means something else…

In spite of all that has been written about the benefits of mobile marketing, we are still explorers in this new frontier. And no different than in the past, it brings challenges and opportunities that are being discovered every day.

Tweetsgiving, The Girl Effect and (Lil) Green Patch. Mention these campaigns at a cocktail party of social media experts in the nonprofit world and you’ll get a knowing smile and instant conversation about what made them a success

KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

According to ABI Research, 27 percent of mobile phone users who accessed the mobile Web clicked on a mobile banner ad or text link in February, up from 21 percent in December 2008.

With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted

Looking for an agency? This year’s list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order

Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated …