Search Results for: content marketing

  • Monetizing Email in A Direct Response World

    Perhaps one of the reasons that we enjoy the Electronic Retailing Association’s (ERA’s) show so much, is that it gave us that kid in a candy store feel. A chief complaint others have about some of…

  • RoofTop Confessions is the First Reality Series Made for Mobile Devices

    RoofTop Confessions, the first reality series made for mobile devices, is ready to unveil its fourth season of intriguing human stories. With apps that rank among the most popular in the entertainment category of iTunes, the series is set to continue its rare, insightful looks at the underbelly of life while taking advantage of the shifting media-consumption habits of consumers.

  • Going Global With Your Social Media Strategy

    The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

  • The Case for Digital Technology Integration

    If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.

  • Philly’s Viral Spread

    Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe

  • The Anatomy of Canon’s 2D Bar Code Promotion

    With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes

  • Mobile Segment is Key for 2010 Holiday Season

    Among the highlights of Millennial Media’s S.M.A.R.T. Report for August is the finding that more than a quarter of mobile subscribers accessing retail content on their phones cannot be reached online or offline, which points to the importance for advertisers to reach this new audience through mobile.

  • The Facebook Opportunity

    Hyper-growth platforms create opportunities for peripheral business models to flourish. Facebook has
    already provided fertile ground for fantastically successful businesses like Zynga, Playdom/Disney, and
    Playfish/EA.

  • @earlybird didn’t get the worm

    If you’ve been to a conference and gone to a session, chances are you have had this complaint, that the person didn’t share enough useful information. The second complaint is related…