Search Results for: content marketing

If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls

Kraft Foods has taken a further step into the realm of charging for brand-related content with the release in eBook form of a new collection of recipes for its Philadelphia Cream Cheese brand

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According to Smaato, a mobile ad optimizer and mobile advertising company, expects a big year for mobile applications in 2011. Its “Mobile Advertising Trends 2011” slideshow sheds light on many of its big expectations in the coming year.

The growing importance of websites in marketing communications has made savvy B-to-B marketers take notice of just how powerful a tool a great site can be for customer communication, prospect conversion and establishing a leadership position within an industry.

According to the latest MobiLens report from comScore, smart phones are now owned by a quarter of all mobile subscribers, and Android is continuing its greedy surge in the smart-phone OS market.

Headlines from the industry.
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why are email campaigns so reluctant to enter the social circle? I realize that many retailers include social network buttons in their emails. But make it easier for me! Don’t take me to your corporate Facebook or Twitter page and leave me stranded.

Adding mobile commerce to your online sales strategy is an easy way to increase the reach of an online store and increase sales; after all, your mobile commerce strategy encompasses your email marketing promotions.

A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps