Search Results for: content marketing
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Android Passes iOS as the Most Popular Smart-Phone OS
According to Millennial Media’s Mobile Mix report for December, Android leapfrogged Apple’s iOS to stake the claim of being the largest smart-phone OS in December.
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Agencies
Toyota Buzzes New Prius Models with Car Town Game Rewards
Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show
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Advertise.com Expands Advertisers’ Options for Engaging Consumers with its Email Content Network (ECN)
Advertisers can reach millions of new opted-in consumers
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Android Continues to Surge and Overtakes iPhone, Teens Send Lots of Text Messages
According to the latest figure from comScore, Google’s Android devices have finally leapfrogged over Apple’s iPhone smart phones in the U.S.
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The Week in Review
Headlines from the industry.
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Social
State Farm Launches Branded Challenges in Car Town Game
National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving
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Social
Coming to a Retail Site near You: Social Sign-ins
This coming year, look for a growing number of online retailers to use visitors’ Facebook sign-ins as an on-site registration tool rather than their own proprietary log-in systems, according to a new analyst report from eMarketer
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Email
Having His Say: You’re Doing Email Wrong
Who is out there recommending that businesses such as The Teaching Company, Borders,and Barnes & Noble email buyers and club members every day? Is someone really suggesting that this is an acceptable way to treat their customers?
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Social
Facebook: a Stage for Promotions
Brands have been testing how to best use Facebook to gain access to, and connect and converse with, its vast user base. We asked several digital pros from companies listed on the 2010 Promo 100 ranking
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HSN.com Wins Big with 360-Degree Approach to Holiday Giveaway
In an effort to be everywhere its target customer is, cable and online shopping channel HSN gave its traditional “Great Gift Giveaway” promotion a 360-degree makeover this past holiday