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We take our industry for granted. It stresses us. It keeps us up at night. We bitch about it. We hate Google or Facebook. We wonder why a bird game can make one hundred million dollars…

I don

A recent study by Forrester predicts that one in five U.S. adults will do some form of banking transaction over their mobile phones by 2015, up from the 12% who currently perform some of their banking over mobile handsets. That’s good news for banks, who are always looking for ways to cut down on teller interaction and thus overhead.

Headlines from the industry.
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The latest “Mobile Mix” report from Millennial Media shows that Android accounted for 54 percent of smart-phone ad impressions in January. However, Apple iOS ad requests grew the quickest during the month.

The other day, we had the chance to meet one of our idols. Unlike most normal human beings this idol works in the online advertising space. They aren’t famous. They do have lots of money, but their wealth has nothing to do with what makes them…

With all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site.

Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, “Campus Green Scene,” on the corporate website—as well as a microsite and Facebook.

When most organizations think about integrating social media and email, they focus primarily on including links to their social pages within the email and encouraging recipients to share the email with their friends and colleagues. A third, often overlooked way to leverage the social element within your email marketing is what Matt Caldwell, senior creative director of Yesmail, calls “dispatches”: incorporating content from social media into your email messages.

Headlines from the industry.
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ExactTarget and CoTweet set out to analyze why consumers break up with brands via e-mail, Facebook and Twitter, and found clear reasons for these break-ups.