Search Results for: content marketing

Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

In a short-term program from Starbucks, customers can download an app and send Valentine

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.

According to Econsultancy’s “2012: Email in Action” study, the majority of responding marketers see social media as a challenging competitor for email. A similar majority thinks young people are abandoning email as a primary channel.

While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We’re talking about the Super Bowl of course, and whether illogical or…

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