Search Results for: content marketing

Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

Wienerschnitzel, claiming to be the world

Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.

Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.

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As the event-marketing season gets underway here

New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.

Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.

KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.

Headlines from the industry.
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