Search Results for: content marketing

Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.

Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Not too long ago we listened to a talk given by the founders of Stik on Googl’s Search Plus Your World. Like so many things Google, this amazingly large concept is masked by a slightly confusing title the belies the products actual significance. With so many products and so…

Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.

An online game as motivation to head out to the gym? Sure. Conde Nast

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

The “Sprite Showdown Amateur Dunk,” has a new name this year, the “Sprite Uncontainable Game”, and expands its search beyond just basketball players who can slam-dunk.

Can magazines hold onto their identities as they feverishly try to adapt to the surge of the likes of iPhones, iPads, smartphones and tablets?

And can they keep marketing themselves through the seemingly old-fashioned direct mail?

That was part of the message that came out of the Direct Marketing Association’s Circulation Day conference at the Time Life Building in New York City Thurs. March 8.

One thing seems for sure: magazines want to keep their brands intact, regardless of how they deliver their content.