Search Results for: content marketing

According to the Online Publishers Association (OPA), in collaboration with Frank N. Magid Associtaes Inc., tablet penetration is expected to reach 47 percent by 2013. This would reflect a rather large increase from the 31 percent penetration tablets have in 2012.

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There’s an old joke. It goes, what’s black and white and read all over? When you hear the joke, though, it sounds like, what is black and white and red all over? You aren’t expected the play on words, and that’s why when you first…

Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.

U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.

An email campaign featuring video highlighting the property’s event space has helped Nashville’s Hutton Hotel create interest with meeting planners and promote the property as a conference destination.

Headlines from the industry.
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The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.