Search Results for: content marketing

Once upon a time, a marketer

Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than […]

How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand

Back in April, Tide began a social promotion on Facebook and Twitter to support Team USA by asking fans to share stories about what the colors of the American flag mean to them, and the stories flowed in.

A report from Yesmail titled “Using Digital Market Intelligence to Drive Multi-Channel Success” examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday, surprisingly, is the best day of the week to deploy a Facebook campaign, while the five most…

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Sometimes, one unsubscribes from an email program because they’re fed up

DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

The sports vertical saw noticeable upticks in mobile ad spend and mobile application development in the first quarter of 2012, according to Millennial Media’s “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)” report in June recapping the first quarter of 2012.