Search Results for: content marketing

Jumptap, a mobile ad network, is partnering with publishers and data providers to help advertisers better distinguish between consumers displaying different types of behavior. Meanwhile, LivingSocial is going to slow its pace of acquisitions, while comments from Groupon’s CFO boosted its shares. Read on for more industry news and insights. Industry News and Perspectives: Jumptap’s […]

In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.

Customers don’t distinguish their experiences with a brand by a particular channel. Marketers need to catch up, and make their customer data accessible to every touchpoint a customer comes in contact with throughout the enterprise.

Yahoo’s CEO Marissa Mayer is following in the footsteps of Google’s co-founders by reviewing every single new hire at her company. Meanwhile, Apple makes a fairly clear suggestion that it will reveal the iPhone 5 on Sept. 12, and Starbucks is offering a deal via LivingSocial. Read on for more interesting industry news. Marissa Mayer […]

Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.

Wolfram|Alpha has introduced analytics for Facebook user profiles, while Bing is going the opposite direction of Google by displaying more, not fewer, organic search results. Meanwhile, Groupon and LivingSocial are facing more legal opposition in court. Read on for more interesting stories, advice and trends for online marketers. Wolfram|Alpha Launches Analytics for Facebook Profiles Wolfram|Alpha […]

Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.

Social media empowers leaders, improves communications skills and deepens employee and customer connections

Brands that want to find success in social and mobile shouldn’t be judging their efforts solely by the ROI of sales generated from social channels, says Lisa Gavales, CMO of Express.

In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.