Search Results for: content marketing

There are strong signs that organic Facebook page posts are seeing their reach drop by up to 40 percent in some cases. In other words, when a fan of a page shares a post, their friends are less likely to see it. Facebook could be aiming for a mix of 80 percent organic content and […]

According to a report from Econsultancy, produced in association with Outbrain, 90 percent of digital marketing professionals surveyed said content marketing will become more important in the next 12 months. However, just 38 percent of in-house marketers and 13 percent of agencies have a content marketing strategy in place. “Maybe that is a sign that […]

Compendium, a content marketing platform, looked at the social sharing statistics for more than 200 companies and shares some best practices for B2B and B2C companies. Among the findings are: 73 percent of blog administrators are also managing the company’s social media channels, an indication that businesses are maturing in their approach to content marketing […]

When you start dating someone, it’s unlikely that they’ll fall head over heels for you right away. Instead, it takes time to get the other person to warm up to you, and this happens through going on dates, sharing kind and honest words, and experiencing meaningful moments together. The process of lead nurturing is quite […]

The formula for generating leads was simple 10 years ago: drive traffic to your site, get people to fill out a form, then follow up via sales reps or email marketing. The social revolution has opened up another door for small businesses who might not have the clout to bid against sophisticated players for keywords. […]

What does it take to craft the perfect email? Though that question is pretty much impossible to answer, since everyone has different audiences and circumstances, there are certainly tests and experiments to help you find out what works best. This post explains 25 such experiments in the categories of: email layout and design, email timing […]

CPG brands are struggling to make Pinterest work for them. Here’s some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.

Andy Reichgut, Duncan Hines

A new report from The Relevancy Group, sponsored by Return Path, finds that too many marketers lack information that would help them optimize their email programs. Half of the respondents to the survey said they feel their email metrics and audience analysis fall short. According to the report, 26 percent of marketers say knowing how […]

According to research from Econsultancy and Adobe, 67 percent of the 650 marketing professionals surveyed say social media is “integral” to their marketing mix, while 17 percent disagree with that statement. Sixty-four percent of businesses are using social media for brand awareness, 44 percent for marketing campaigns, 37 percent for content marketing and 25 percent […]