Search Results for: content marketing

If you’re a self-dubbed “marketeer” who has recently created an epic content marketing campaign to establish thought leadership and get some of that low-hanging fruit to boost your ROI, you should really pause and consider what all of that really means. Buzzwords are painful to read over and over and over again. Marketers who want […]

Brafton, an online news content marketing agency, has crafted a nifty infographic showing how marketers are using the major social media platforms to generate leads. While Facebook is the top dog horse in the race today, there’s plenty more for marketers to pay attention to in this course. Here are some of the highlights: –

SlideShare is “the most underutilized content distribution tool – and it’s not even close!” according to Joe Pulizzi. Founder of the Content Marketing Institute. But why aren’t more marketers taking advantage of the presentation platform? The answer seems to be the difficulty of coming up with content ideas for SlideShare presentations. To help marketers overcome […]

Twitter’s API is getting an update that will give developers the opportunity to choose from tweets with “none,” “low,” “medium” and “high” values. This feature, intended to help applications that display tweets from a stream curate high-quality tweets, essentially evaluates tweets. Twitter shares that the “medium” and, eventually, the “high” tweets will “roughly correlate” to […]

Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

In Yesmail Interactive’s white paper, “Mobile Email Design: Marketing Fit for the Small Screen,” the company offers an overview of the challenges to designing emails for mobile devices. It also highlights the two tactics that can be used: scalable design and responsive design. Mobile email’s surge According to Yesmail, 36 percent of emails were opened […]

Brainshark isn’t a fictional supervillain, the sequel to the goofy sci-fi thriller “Deep Blue Sea” or a term you need to look up on Urban Dictionary. It’s a company that gives businesses and marketers fresh ways to create, deliver and use online and mobile video presentations. While there are other presentation-based websites that give marketers […]

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

When people hear “affiliate marketing,” imaginations might run wild with visions of unsavory practices and FTC settlements. But in its purest form, affiliate marketing is a robust channel, even for generating leads. To clear the air a bit, we turned to a few experts and resources to piece together a foundational view of affiliate marketing. […]