Search Results for: content marketing

GPS has come a long way since it was first introduced as American military technology in 1973.

Academic research can be overwhelming and hard to wade through, but some of it holds some gems for small businesses looking to improve their marketing and overall business tactics. Gregory Ciotti, content strategist at Help Scout writing for Unbounce, offers a neat overview of 25 tips for small businesses gleaned from research. These include: –

A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

Auto insurance is one of the most popular and, consequently, competitive lead-generation verticals. It has undergone some notable changes in recent years, which means those on the buy and sell sides have had to adjust their strategies and perspectives. What to know about the auto insurance vertical “The auto insurance vertical is unique in the […]

To be relevant, brands need to add dimensions of time and context to their customer interactions.

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

Perfecting the art of creating effective landing pages on desktop displays is hard enough, but marketers are now forced to contend with the challenge of crafting landing pages that perform well on the smaller screens of mobile devices. According to the latest numbers from comScore, 133.7 million people in the U.S. owned smartphones in February, […]

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

According to Nielsen’s “The Mobile Consumer” report, 57 percent of smartphone owners in the U.S. get mobile ads at least once a day on their phones, while 24 percent get them weekly, 10 percent get them monthly and 8 percent get them less than once per month. South Korea (78 percent), Turkey (74 percent), China […]

Marketo, a marketing automation software firm, has put together an infographic offering a peek behind the proverbial curtain. What lies there? Marketing automation, of course. “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows to increase operation efficiency and grow revenue faster,” according to Dayna Rothman, content […]