Search Results for: content marketing

Skyword, a content marketing agency, uses a simple infographic to answer an important question: What are the keys to successful content marketing? According to the company, there are just three words you need to remember when it comes to figuring out how to do content marketing well, each starting with “s”: searchable, snackable and shareable. […]

In case you haven’t heard, Yahoo spent $1.1 billion to buy Tumblr, which may or may not be a kiss of death for the popular blogging site, depending on whom you ask. For content marketers, Tumblr and its approximately 29.3 million unique visitors is an appealing place to showcase and share content. “It’s a virtual […]

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

Social media and marketing have deep ties nowadays, so deep that a recent Social Media Examiner survey found that 97 percent of marketers participate in social media marketing, up from 94 percent last year. According to that same survey, 86 percent of marketers say that social media is important to their business. But which social […]

Crowdsourcing is a powerful tool, but B2B content marketers seem to be hesitant to incorporate it into their content creation and promotion strategies, according to Kevin Cain of OpenView Venture Partners in a post for Content Marketing Institute. He asks four questions to help marketers find out how well they’re using crowdsourcing: 1)

PPC advertisers can learn a whole lot from just two metrics. Mike Fleming of Pole Position Marketing illustrates this in a post for Search Engine Guide, where he looks at impression share and average position for the top five advertisers for a keyword in the past six months. Using just these two metrics, Fleming shares […]

Uberflip, a company that aims to juice up digital content, has created an infographic detailing the B2B content marketing landscape. “Companies are increasing their budgets for blogging, whitepapers, videos, webinars and other types of content marketing campaigns; but it’s important to look back to see what’s actually working and learn about common challenges and find […]

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked […]

Demand Metric, a marketing advisory firm based in Vancouver, has assembled a doozy of an infographic covering just about all aspects of content marketing. From statistics to an overview of the process, the infographic walks marketers through what they need to know to be a content marketing mastermind. Here are some stats from the infographic […]

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.