Search Results for: content marketing

According to a Wall Street Journal story, Facebook’s Instagram will be ready to sell ads within the next year. The report quotes Facebook veteran and Instagram director of business operations Emily White, who says the photo- and video-based social network doesn’t have any short-term pressure to make money. Instagram, which just announced that its community […]

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.

Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.

According to a study conducted by Taggs, a visual content marketing analytics company, Facebook users like brand images of women 41 percent more than they like brand images of men. However, users share brand images of men 19 percent more than they share images of women. The study looked at 1,103 brand images on the […]

Kayak, an online marketing company, has created a helpful, straightforward infographic ticking off the “21 New Rules of Content Marketing.” If your eyes glaze over when you encounter infographics chock-full of statistics and charts, you’ll like this stat-free, advice-driven resource. Here are some of Kayak’s “new rules”: –

If you’re frustrated by Twitter’s limited search functionality, Topsy has a treat for you: The social search and analytics company now enables anyone to see every public tweet ever published. Here’s a look at our Twitter account’s first tweets: While it may seem like a fun toy for indulging vain curiosity, this kind of access […]

For B2B marketers hoping to connect with small and medium-sized businesses (SMBs), there are a number of valuable data points that inform their lead-generation efforts, but none are more valuable than purchasing-time horizon. That’s one of the main findings of a recent survey of more than 500 of Business.com’s pay-per-lead advertisers. Valuable Data According to […]

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

B2B marketing is kind of like dating: “Love at first sight” almost never happens, and you need to figure out how to get someone from an initial interest level to the point where they’re comfortable having a relationship with you. This is where content marketing comes into the picture. “Marketers are the nurturers,” said Cyndi […]