Search Results for: content marketing

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

It takes a lot of work to get people to your site. Here’s three best practices to build killer landing pages.

Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a campaign, what marketers should focus on testing the most and optimal send times. Here are some of the notable tidbits from the cheat […]

Content4Demand, a B2B company specializing in custom content creation, has created an infographic laying out the tangible benefits of sharing content via social media for B2B companies. Using findings from DemandGen’s “2013 B2B Content Preferences Survey” and “2012 B2B Buyer Survey,” along with other resources, the company shares some interesting and important data, including: –

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

What does a CMO need to know about inbound marketing? Marketo tries to offer a comprehensive answer to this question with an infographic titled “The CMO Guide to Inbound Marketing.” “Inbound marketing is the process of helping potential customers find your company before they are ready to buy through content marketing, social, and search presence,” […]

LinkedIn’s Sponsored Updates give advertisers the chance to promote their content on the social network. There are four key insights to remember when trying to maximize the opportunity.

Using content to generate, qualify and nurture leads is one thing; using interactive content like personality tests, polls and trivia quizzes to generate, qualify and nurture leads is a whole other game, one that marketers should know about. To learn more about how interactive content can be used to generate, score and nurture leads, we […]

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.