Search Results for: content marketing

Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of

Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.

Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.

Get the update on how video marketing can hit the bullseye and ROI way better than text.

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?

Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.

Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.