Search Results for: content marketing

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead.

Check out these 25 solutions that can make life easier for small businesses, from SEO and pay-per-click advertising solutions to social media and content marketing.

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.

Twelve tips for marketers embarking on digital programs in the year ahead, from blogging to social strategies.

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.