Search Results for: content marketing

Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.

Managing real-time data requires real-time interaction management and enterprise marketing technology.

This author shares ways to measure your content marketing by moving beyond the obvious metrics. It’s a must read!

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.

Travelers uses three distinct types of marketing content to engage business insurance prospects.

About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau

Don’t just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand’s character.

Content you won’t find anyplace else from brand speakers: Johnson & Johnson, Arm & Hammer, Ford, Snyder’s-Lance, Heineken at PROMONext June 16, NYC.

CNN is the latest company to open an in-house content marketing production studio to address the growing interest by marketers in branded content.