Search Results for: content marketing

Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.

Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.

Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.

In this week’s Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

Avoid these five common mistakes that can directly impact your B2B digital ROI.

Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.

Here’s three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.