Search Results for: augmented reality
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Agencies
Smartphone App lets Valpak Put Coupons on Your Real-time Street
Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps
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Angels Fall from the Sky in London
The Lynx brand, known as Axe in the U.S., got a whole lot of attention from commuters last month at the London Victoria Train Station when an ad on the floor asked people to
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Mobile
Mobile App Puts the New Mini Cooper in Your Parking Space
If you’re having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion
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Mobile
Augmented Reality Sweepstakes Helps A&E Debut ‘Breakout Kings’
A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s Rittenhouse Row and in Los Angeles and San Francisco.
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Mobile
Esquire AR Campaign Lets You Meet Brooklyn Decker at Your Local Bookstore
Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life
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Agencies
Chevy Puts a New Spin on an Old Model
Chevy is giving its old-style events some modern whizbang with a dose of augmented reality
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2010 IMA Award Winners
View the current IMA Awards site here. Best In Show: Wisk-It AGENCY: TracyLocke CLIENT: Sun Products Corp. Wisk laundry detergent, which has been helping people clean piles of dirty laundry for years, debuted a Facebook application to help people scrub …
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Agencies
Short and Sweet: Quick Tips for Marketing Success
If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
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The Week in Review
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Scion Revs New Coupe with Web Driving Game
Toyota’s Scion line is looking to build buzz among the young-driver set for its new tC Coupe with a cross-platform campaign that includes a highly engaging augmented reality online driving gam