Search Results for: SEO

Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.

Daily deal giant Groupon is seeing its stock drop for the 12th day, while social media platforms Twitter and Facebook are making new moves and showing promising click-through rates on ads, respectively. For B2B marketers, social media has surpassed PPC to become second biggest impact on lead generation, with SEO ranking number one. Delve into […]

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:

Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.

Headlines from the industry.
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Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.

Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly correlated with good rankings in Google’s index.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page