Search Results for: Marketers on Fire
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Circus Smarts
Before there was A&E Network’s $10 million multi-partner promotionalcampaign for Horatio Hornblower, there was the direct-mail search for thenext Mrs.
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Denny’s Diner Back to the Future
Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores
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Results Rule!
It’s a good time for the promotion business.It’s a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line
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Agencies
Make a Good First Impression
IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding
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Agencies
What a Surprise: Nobody Is Responsible
OF COURSE you know the difference between America Online and a computer virus: A computer virus works.I was musing over this minor truism as I tried vainly
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Agencies
The Panning of Peterman Panned
YOU’VE GOT TO give John Peterman this much credit: While his catalog may have gone out in a blaze of glory, the flames have yet to die, judging from the
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Agencies
BRAVE NEW WORLD
Unless you’ve spent the last few years on Pluto, you know that the Internet has grown massively in popularity, and that has had a huge effect on how traditional
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Louisiana Grand Jury Questions Duke’s $1,900/M Mailing List
David Duke, a perennial Republican political candidate and former Ku Klux Klan Grand Wizard, has been called before a Louisiana grand jury investigating
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Agencies
Now This Is Hot Mail
WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp
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