Search Results for: Marketers on Fire
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A Lesson in Numbers
Volume, profit, and share are the spice of a client’s life. Tell me what you want, what you really, really want.”The Spice Girls, a musical group known
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Head of the Class
Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High
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More Fuel to the Fire
AGs, health groups blast Philip Morris for in-school giveaways.Officials in Arizona and Rhode Island called Philip Morris onto the carpet in October when
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Consolidators Come, Maybe Go
Lake Group to build a network for DVC; Aspen considers `options.’Terry Graunke didn’t waste much time getting back into the consolidation game.With the
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Agencies
EXPLOSIVE PROMOTIONS
Pins & Needles A Los Angeles law firm pulled the plug on a “dimensional” mailing because recipients were afraid to pull the pin on its content – a paperweight
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Promo’s 50 Best-Promoted Brands
PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing
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Veteran Affairs
Marketers often overlook America’s war veterans. But their attention could be worth fighting for.Last year, Kodak and Wal-Mart hit upon a national co-marketing
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50 BEST-PROMOTED BRANDS
PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing
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Promo’s 50 Best-Promoted Brands
PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing