Search Results for: Marketers on Fire

  • A Lesson in Numbers

    Volume, profit, and share are the spice of a client’s life. Tell me what you want, what you really, really want.”The Spice Girls, a musical group known

  • Head of the Class

    Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High

  • More Fuel to the Fire

    AGs, health groups blast Philip Morris for in-school giveaways.Officials in Arizona and Rhode Island called Philip Morris onto the carpet in October when

  • Consolidators Come, Maybe Go

    Lake Group to build a network for DVC; Aspen considers `options.’Terry Graunke didn’t waste much time getting back into the consolidation game.With the

  • GOTCHA!

    THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

  • EXPLOSIVE PROMOTIONS

    Pins & Needles A Los Angeles law firm pulled the plug on a “dimensional” mailing because recipients were afraid to pull the pin on its content – a paperweight

  • Promo’s 50 Best-Promoted Brands

    PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

  • Veteran Affairs

    Marketers often overlook America’s war veterans. But their attention could be worth fighting for.Last year, Kodak and Wal-Mart hit upon a national co-marketing

  • 50 BEST-PROMOTED BRANDS

    PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

  • Promo’s 50 Best-Promoted Brands

    PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing