Search Results for: Marketers on Fire

Target Corp. knows how to put together an outfit. The Minneapolis-based chain continues to set the retail world on fire with award-winning ads: For the

The recent executive departures at Foster & Gallagher have led observers to think what was once unthinkable: that the horticultural cataloger is in trouble. And assorted evidence shows that they would be right.

A changing industry has agencies honing business development skills along with promotion chops.

Priceline.com, Norwalk, CT, has fired its president and CEO, Daniel H. Schulman, as part of a management restructuring. He is being replaced as CEO by chairman Richard S. Braddock.

COUNTRYSIDE Symptoms of a weakening economy — from financial prudence to simplicity in home and entertainment — can be a boon for those who have advocated

THE JOHNSON BOX IN ACTION This letter contains – one rare picture of a vanished American, – the story of an extraordinary magazine, – some words of amplification

The legendary direct mail copywriter did more than invent the Johnson Box

HISTORY OF RAILROADS December 30, 1974 Dear Reader: If you’re old enough and lucky enough, you can remember lying in bed as a child and hearing, far off,

The legendary direct mail copywriter did more than invent the Johnson Box On May 2, 1941, Frank Johnson submitted six direct mail letters and a cover memo to Francis DeWitt Pratt, the circulation manager of Time Inc. Although he later called Pratt “a very bad judge of good copy,” the young copywriter wanted something from him…

Damark International Inc., a direct marketer of membership programs, will change its name to Provell, Inc., effective next Tuesday, the firm said today.