Search Results for: Marketers on Fire

  • Krispy Kreme Causes Controversy in Florida Schools

    Krispy Kreme’s long-standing program that rewards kids’ good grades with donuts has come under fire by watchdog group Commercial Alert that claims the program exploits children. “Maybe Krispy Kreme should offer free coupons for insulin and syringes to …

  • Marketers of Flavored Cigarettes Under Fire

    The American Legacy Foundation and three other groups have called for the removal of flavored cigarettes from stores saying the tobacco industry is targeting minority youth with its products, a violation of the Master Settlement Agreement. Public health …

  • Ahold Arrests Unlikely to Stir U.S. Supermarkets

    Last week’s indictment of four former Royal Ahold executives is unlikely to affect trade promotion practices in the U.S. supermarket industry. The four, formerly executives of Royal Ahold’s U.S. Foodservice wholesale distribution division, were indicted …

  • Full Steam Ahead

    Terry Atkins’ mom collects Campbell’s Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell’s Camden, NJ, headquarters.

  • Blang! Pow! Zing!

    A break from Directmarketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Agencies

    Tuning In

    Broadcast networks broke new ground at this year’s upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming

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  • Agencies

    Going It on Your Own

    It was 1992. Lois Geller was working at a big general agency as president of the direct marketing division. In that role she was spending 80% of her time

  • Catchphrase “You’re Fired” Ignited Success of The Apprentice

    NBC’s The Apprentice is one reality show that has resonated with viewers across the country thanks to strategic promotional tactics and its dynamic front man, real estate mogul Donald Trump. To promote the second season of the show, which debuts this …

  • KFC Under Fire for Low-Carb Claims

    KFC has hit some marketing stumbling blocks as it tries to form a new identity as a healthy-dining option. Federal regulators have ruled that the QSR can no longer claim that its fried chicken is compatible with the low-carb lifestyle. KFC initially ran …

  • Agencies

    Slouching to Divadom

    With Martha Stewart headed toward crinoline-trimmed orange jump-suits, the direct marketing industry faces a vacuum of diva figures. True, there will