Search Results for: Marketers on Fire

Don’t know how many folks realize it, but there’s going to be a presidential election next Tuesday. Both George W. Bush and John Kerry have bobbed and weaved through a variety of issues, few of which were germane to the direct marketing industry. Hence the reason for this mid-week request. I invite readers of any political stripe to put aside their personal preferences and pick the candidate who would best serve the direct marketing industry.

Half of U.S. households are projected to have high-speed broadband Internet connections by 2007. But it seems direct marketers are playing catch up with companies doing brand marketing when it comes to taking advantage of the technology.

Donald Trump is at it again. This time he’s got a reality promotion going on in his Taj Mahal Hotel & Casino in Atlantic City, NJ, where guests are called to the “boardroom” for a one-on-one with Trump, who gives business tips and personal advice. …

It’s the kind of TV spot that would appeal to any 17 year-old. Young heroes fire rockets at an unseen enemy, while a rock beat thumps in the background.

Marketer generates leads for 911 call monitoring system

Direct’s first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble’s history. The …

Just when you thought he had it all, Donald Trump will have a new fragrance for men named after none other than himself. Donald Trump (l.) and William Lauder, president and CEO, The Esteé Lauder Cos In a deal with Esteé Lauder, The Donald will be the …

Don’t think direct marketers have God on their side? So far this month, those who would damage the industry’s reputation have felt the wrath of both conflagrations and torrential rainstorms.

The six major broadcast networks are gearing up to launch their newest shows this fall with an extensive promotional push. ABC, finishing last among the big four networks last season, plans to visit hundreds of heavily populated beaches on both coasts …