Search Results for: Marketers on Fire
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AgenciesPerhaps They’re Hoping to Post Bail?News item: The 9th U.S. Circuit Court of Appeals has upheld a prisoner’s right to receive direct mail solicitations and catalogs. The ruling stemmed from 
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AZ Telemarketer Claims Confusion Over FCC Notice of Apparent LiabilityThe Federal Communications Commission proposed that Dynasty Mortgage LLC, of Phoenix, forfeit $770,000 for alleged violations of the federal do-not-call list. 
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AgenciesGetting to Know ThemWhen ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which 
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Listline e-NewsletterA postal list has become available from Reiman Publications’ newest 
 magazine title, Cooking for 2. Seventy-nine percent of these 141,070
 subscribers are women.
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Virgin Readies College Campus TourVirgin Entertainment Group will reprise its college tour with Dentyne returning as presenting sponsor. Virgin drew 50,000 fans with its 2004 tour This is the second year of a multi-year deal that puts Dentyne Fire & Ice as the top tour sponsor. Other … 
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A Feel for the NeighborhoodPROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and 
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AgenciesSmirking Back at Advertising You-phemismsI was chuckling over the typical ad for the 2005 Dodge Dakota The only V8 truck under $20,000then, under the photo, As shown, $30,360. Recognizing that 
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Alloy Settles Class-Action Suit for $6.75 MillionAlloy, Inc. has one more court date related to its $6.75 million settlement of a class-action lawsuit. In December, Alloy settled the class-action suit that was filed in March 2003, charging the marketing and media company with misrepresenting its … 
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Listline e-NewsletterCapital Wave Group LLC has chosen Information Refinery Inc. to manage 
 its Construction Subcontractors file. These 785,826 records were
 generated from the Web site ContractorPower.com. Owners, presidents,
 executives and general managers in the independent contractor business
 are identified.
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The Idea MakersPROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product