I'll be honest with you. I probably don't know what I'm talking about.I had a little background in advertising and marketing when I came to promo at the

Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,

For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting

Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all

Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing

One good way to help build a relationship is to buy someone a beer. One very good way to help build relationships with those beer buyers is direct marketing.A

DM lobbyists are happy with the banking industry overhaul agreed to on Friday by Congress and the White House. The bill, which overturns Depression-era

Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2

Creativity got upstaged in Chicago last month. Not that it wasn't in the spotlight. Speakers held forth on the use of creative as an enhancement to brand

Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.