Herbally enhanced drinkmeisters will jockey for position this summer as the all-natural segment brings new punch to the beverage sector.Ah, summer. A

too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they've just

When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the

Name the hot new animated kids' series about an extreme-sports athlete who moonlights as a crime fighter, battling evil-doers around the globe.If you

The U.S. Postal Service is under fire by DM trade groups for ruling that most promotional calendars - those without extensive editorial copy - must be

IN A SINGLE section of a single issue of The Wall Street Journal were a gaggle of ads that were both naive and assumptive. What a dangerous combination!In

Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one

One of my pet annoyances is the punctuational shorthand the Internet has thrust upon our consciousness. ":-)" is supposed to mean something - smile or

This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding