Resources
-
Why Consent and Preference Management for Marketers
Discover the power of consent and preferences in marketing with this comprehensive guide. In an era where trust matters more than ever, transparency and personalization are key to building strong customer relationships. OneTrust's Consent and Preferences solution empowers marketers, publishers, and advertisers to build trust through transparency, respect privacy rights, deliver personalized digital experiences, comply […]
-
The Complete Guide to First-Party Data
Unleash the Power of First-Party Data: Master Personalization in the Age of Modern Privacy. With growing consumer demand for privacy of their data, it's time for marketers to pivot and focus on first-party data strategies. This handbook is your guide to building successful first-party data strategies to create personalized experiences that respect your customers' privacy. […]
-
ITA Group White Paper Event ROI
It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to […]
-
The Power of Customer Journey Mapping
How companies leverage customer pathway data to improve customer experiences and increase loyalty
-
Customer Journey Mapping Toolkit
Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey […]
-
Brand Tracking 101 Toolkit
A Comprehensive Guide to Measuring Brand Health
-
CHIEF MARKETER 2023 B2B MARKETING OUTLOOK SURVEY
SURVEY SHOWS MEASURING ROI A TOP PRIORITY FOR SECURING MARKETING INVESTMENT–AND CONTENT MARKETING REMAINS KING
-
MARKETING-LED CUSTOMER EXPERIENCE–EVERYWHERE, ALL THE TIME
How to create a consistently rewarding experience for customers
-
How to Foster Engagement Without Cutting Prices
Planning Your 2023 Promotions Strategy During an Uncertain Economic Environment
-
Why Consent and Preference Management
OneTrust Consent and Preference Management offers a full consent and preference management solution to help marketers, publishers, and advertisers build trust through transparency, ensure compliance with global privacy regulations, protect revenue, reduce opt-outs and unsubscribes, and create a better customer experience. Learn more or get started.