Q&As

Celebrate Express posted net loss of $137,000 for the third quarter, compared to net loss of $398,000 in the prior-year period.

www.pbpostalinfo.com: a new Web site that aims to guide mailers through the U.S. Postal Service’s latest rate changes — Pitney Bowes, Stamford, CT.

Tired of the same old thing in the U.S. of A? If so, VisitBritain is hoping you’ll hop a plane and “be a Brit different.”
That’s the theme of a new three-year, $4 million consumer promotion designed to position England, Scotland and Wales as the place for tourists looking for something out of the ordinary.

For several years, I had the pleasure of traveling to London each spring for the International Direct Marketing Fair.

In addition to bringing home tons of news and story leads, I also always came back to the states with tips on what was going to be the next hot trend to jump across the pond.

Cruel Britannia: For all England’s experience with monarchy, the men and women of the royal court simply don’t translate well to television commercials.

British expats living in the U.S. or elsewhere in the world for years had to rely on specialty retailers or care packages from friends at home. But thanks to the Internet, the English corner grocer is as close as their laptop.

Move over Little Italy and Chinatown. Virgin Atlantic Airways is backing a campaign to rechristen a section of Manhattan’s Greenwich Village as “Little Britain.”

Denny’s is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons.

Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.

Today we meet Todd Schwartz, director of multicultural marketing at 21st Century Marketing. Schwartz is riding the growing wave of Spanish-language direct marketing.