Q&As
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Agencies
Sweetwater Sound Acquires Lentine’s Music
Sweetwater Sound Inc., a musical instruments marketer, has acquired the assets of Lentine’s Music, a musical equipment direct marketer and retailer, for an undisclosed sum.
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Agencies
M & F Worldwide to Acquire Harland Co. for $1.7 Billion
M & F Worldwide Corp. will acquire John H. Harland Co., a printer of direct marketing and financial materials, for $1.7 billion.
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Agencies
Orvis Appoints McCready President
The Orvis Co. has named Ray McCready president. He moves up from vice president of merchandising and retail, a post he has held for the past five years.
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Agencies
Coldwater Creek Names Griesemer President/COO
Coldwater Creek has appointed Daniel Griesemer president and chief operating officer.
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Agencies
Borders Scales Back Rewards Program
Borders Group Inc. is cutting back offers in its popular rewards program and is instead offering customers new benefits to earn discounts more quickly, the company said this week
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Agencies
1800 Tequila Campaign Sees Double Digit Growth
1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs.
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Agencies
News Brief
MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.
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Agencies
Etsy.com Relies on Word of Mouth to Market Handmade Goods
Shoppers tired of the same old, same old at big box retailers might want to take a look at Etsy.com, an electronic marketplace for small artists and craftspersons.
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Agencies
Ex-Banker Sows Seeds With Online Marketing
After working for more than 25 years in local banks, Paula Fondakowski decided to cash it all in for a different kind of green. Last October, she founded GuscleBerry.com, an online garden and home d
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Agencies
For Better Sales Copy Take a Tip From Zig Ziglar
In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he’ll drive home his point with the rhetorical question, “What would you rather be in life, a meaningful specific or a wandering generality?”