Q&As

Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles

They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

If the 2008 presidential candidates really want to reach voters, they’ll focus their attention online. Sure, TV, radio and newspapers are still important.

Ralph Penton is one of the angriest people I’ve ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as

From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds?

I’m thinking of trimming the number of my credit cards down to six or seven. Silly, isn’t it? Theoretically, nobody needs more than two credit cards one

Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what

At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What’s the

Dollars-and-cents ROI isn’t the only important metric for a data-driven company to consider when evaluating a loyalty program’s success. Indeed, the true