Q&As

The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

What have you bought recently by direct response? I’m a true mail order junkie, and a very eclectic one. Recently I’ve bought wool trousers cuffed and

Another giant is gone. Bob Stone, a self-described depression kid who co-founded one of the great direct marketing ad agencies, died last month at 88.

I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re

Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles

If the 2008 presidential candidates really want to reach voters, they’ll focus their attention online. Sure, TV, radio and newspapers are still important.

Ralph Penton is one of the angriest people I’ve ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as

From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

I’m thinking of trimming the number of my credit cards down to six or seven. Silly, isn’t it? Theoretically, nobody needs more than two credit cards one

At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What’s the