Q&As

A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to

It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right

Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.

It’s easy to see what Canadian consumers got from a recent Bank of Nova Scotia sweepstakes. More than 90 who registered at a special Web site won free

Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

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The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

What have you bought recently by direct response? I’m a true mail order junkie, and a very eclectic one. Recently I’ve bought wool trousers cuffed and

Another giant is gone. Bob Stone, a self-described depression kid who co-founded one of the great direct marketing ad agencies, died last month at 88.

I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re