Q&As

From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds?

I’m thinking of trimming the number of my credit cards down to six or seven. Silly, isn’t it? Theoretically, nobody needs more than two credit cards one

At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What’s the

I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re

Dollars-and-cents ROI isn’t the only important metric for a data-driven company to consider when evaluating a loyalty program’s success. Indeed, the true

When considering a new delivery vehicle for an insert marketing campaign, don’t think one size fits all. Customizing the piece to suit a particular format

JUST ANOTHER SCAM Credit card companies rewarding loyalty? Hardly! It’s all a big moneymaking scam for them (Curmudgeon-at-Large, February). The is actually

The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward