Q&As

H&R Block is giving customers something to remember the brand during tax season—tissue packs.

Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek’s 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.

A gain in Q4 sales at Design Within Reach was not enough to bring 2006 into the black for the San Francisco-based furniture maker and multichannel seller.

With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet.

ABC is launching a branding campaign targeting college campuses and New York City streets to promote late-night talk show Jimmy Kimmel Live.

As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

For a venture that’s built around time, Calendars.com doesn’t have much of it. It’s an extremely seasonal business, says Hilarie Pozesky, president and

April may have been the cruelest month to T.S. Eliot, but for DMers especially those that send catalogs it’s May this year. That’s when catalogers will

They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

It’s easy to see what Canadian consumers got from a recent Bank of Nova Scotia sweepstakes. More than 90 who registered at a special Web site won free