Q&As
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Agencies
H&R Block Hands Out 25,000 Tissues Packs During Tax Season
H&R Block is giving customers something to remember the brand during tax season—tissue packs.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek’s 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.
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Agencies
2006 Loss Widens for Design Within Reach
A gain in Q4 sales at Design Within Reach was not enough to bring 2006 into the black for the San Francisco-based furniture maker and multichannel seller.
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Agencies
Roto Rooter’s High-End Toilet Brings in 290,000 Sweeps Entries
With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet.
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Agencies
ABC Hypes Jimmy Kimmel Live with Branding Campaign
ABC is launching a branding campaign targeting college campuses and New York City streets to promote late-night talk show Jimmy Kimmel Live.
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Agencies
Loose Cannon: Reflections During Passover and Easter
As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.
Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.
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Agencies
How Non-DMers Measure Up
It’s easy to see what Canadian consumers got from a recent Bank of Nova Scotia sweepstakes. More than 90 who registered at a special Web site won free
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Agencies
An Urgent Wake-Up Call
The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry’s
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Agencies
What Were They Thinking?
Last May the U.S. Postal Service filed a rate case that kicked off 10 months of hearings before the Postal Rate Commission and much speculation. Then,
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Agencies
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