Q&As

Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents.

American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.

RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card.

The Washington Post is out to make a point—lots of points, in fact.

Harry and David Operations Corp. has reached an agreement to sell its Jackson and Perkins gardening catalog, consumer and wholesale customer lists, Web site and associated inventory for $49 million

The U.S. Postal Service has asked the Postal Regulatory Commission to extend for another year its decision to allow mailers to place repositionable notes (RPNs), also known as sticky notes on mailing pieces.

Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend — and they do spend it.

Internet direct marketer BabyUniverse Inc. has reported a net loss of $3.3 million for the fiscal year that ended Dec. 31, compared to a loss of $492,297 the previous fiscal year.

HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters.

Spalding is into a new game.

The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans.