Q&As

A Brooklyn, NY, man is giving taxes a good rap for a nice prize.

Gather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day.

Kettle Foods will bow Island Jerk potato chips this summer because consumers said so.

At its core, marketing should be in line with customer expectations and experiences, not external, interruptive, or irrelevant. (Irreverent, though, is okay.)

There’s one simple reason loyalty programs have flourished in the 24 years since American Airlines launched AAdvantage, the first modern database marketing program: Loyalty marketing is measurable marketing.

The Coalition of Catalog Mailers Thursday filed a motion with the Postal Regulatory Commission to delay implementation of the new standard mail flat rates.

Melissa Data, a direct mail services firm, has purchased Peoplesmith Software, a direct mail software firm, for an undisclosed sum.

Sharper Image Corp. posted sales of $22.1 million for March, a 45% decline from sales of $40 million in the prior year.

Chase bank sent out the most financial services acquisition direct mail pieces in 2006, with 1.7 billion pieces, according to market research firm Mintel Comperemedia.

Peoples Educational Holdings Inc posted a net loss of $1 million for the third quarter, compared to a net loss of $3.7 million in the prior-year.