Q&As

Jo To Go Coffee has launched a new rewards card that offers discounts and bonus drinks to frequent customers

New Wave Group AB has acquired Cutter & Buck for $156.5 million in cash.

INDEPENDENT GROCER: Harps Food Stores has adopted S&H greenpoints as the platform for its loyalty marketing.

FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores.

Traffix Inc. has reported $18 million in net revenues generated from interactive media services for the first quarter ending Feb. 28, reflecting a $1 million increase compared to the first quarter of 2006.

The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand.

Heinz Ketchup is getting consumer fingerprints all over its advertising.

H.J. Heinz Co. broke an ad contest yesterday for its flagship brand, inviting consumers to submit videos for its Top This TV Challenge

Politicians are ever-so-quick to demonize direct mailers in an effort to win cheap political points. But last week, Brooklyn assemblyman William Colton hit on a novel tactic: He chided his constituents for treating an issue-based mailing as “junk mail.”

The mailing was for a cause that Colton supports – he’s trying to rally opposition to a waste treatment plant within his district.

The piece in question was sent out by the New York City Department of Sanitation. It invited Brooklyn residents to an environmental informational meeting. According to Courier Life Publications, Colton is warning people in his district that the mailer “should not be treated as junk mail but as a ‘call to arms’”.

The Kids Wish Network mailed a 4 1/2

A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.