Q&As

A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket.

Meet the Broker features Larry Roth, who makes list recommendations for financial newsletter publishers and other business-to-business direct marketers.

Back in 1999, Cincinnati entrepreneur Al Alexander ran the Paramount fitness center, where he also sold vitamins on the side. But he started receiving customer complaints that they could buy the products elsewhere for cheaper prices.

After losing her position at a major telecommunications firm about seven years ago, Shirley Gordon turned to her hobby of making jewelry to help make ends meet.

Buying from an average retail store makes selling look like a simple transaction. A person goes into your store presupposing they will buy something. If they see an item they like or need, if the price is right, they will buy it. Most have already decided to make a purchase and they let you know this decision by walking in your door.

Economic confidence among small business owners increased in March, driven in part by improved cash flow and rising confidence among consumer-focused merchants, according to the Discover small business watch. The telephone survey was conducted March 6-7.

Markus Wilhelm, most recently CEO of Bookspan, is no longer with the company, a source within Bertelsmann confirmed.

Interpublic will acquire Reprise Media Inc., a search engine marketing firm, for an undisclosed sum.

Tessi has signed a memorandum of understanding with Cegedim to acquire seven of its direct and database marketing services companies.

The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.