Q&As

Marvel Entertainment is giving consumers a new reason to go to the movies.

The company’s has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie.

Citizens Bank is out with a sweepstakes to encourage people to open a checking account.

The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17.

Today we meet Bernie Ryan, president of Direct Effect Media Services Inc. Ryan started there as a direct mail copywriter, but as his job evolved he shifted into list brokerage.

Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program.

CVS/pharmacy is bucking up its ExtraCare loyalty program with a little instant gratification

Procter & Gamble is giving away 1 million pounds of food to bring pet owners back to its Iams brand after a widespread pet-food recall that included some Iams products.

Wells Fargo has launched a credit card that lets consumers earn rebates on their home mortgage.

Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest.

Virgin Megastores just keeps signing new loyalty members.

The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February.

AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third