Q&As

Holiday Inn is on its second lap with NASCAR. The hotel chain is about to launch an online contest inviting racing fans to redesign the paint job on driver

Bass Pro

The Postal Regulatory Commission on Friday turned down a request by a catalog industry group to delay implementation of the new Standard Mail flat rates while it received more testimony.

Microsoft said online ad revenue during its just-ended third quarter was up 23% over the same period in 2006.

JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty

Much to the chagrin of thousands of men who entered Roto-Rooter’s sweepstakes offering a tricked out toilet, a woman has claimed the prize.

Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour.

(Promo) CareerBuilder.com’s unceremonious dumping of its long-time advertising agency Cramer-Krasselt in February for failing to place in the top 10 in USA Today’s consumer poll of favorite Super Bowl commercials sent shockwaves throughout the industry.

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion?