Q&As

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Forecasting anything is an inexact science, but understanding a few key ideas and following the framework below can get you much closer to a defensible proposal for a loyalty marketing program

An anti-spam organization has filed what it claims is the first federal lawsuit aimed at e-mail address harvesters. It seeks damages of up to $1 billion.

Mailers and vendors may be concerned about the looming increases in postal rates, but they’re not panicked, if a panel of pundits is any indication.

More is better, consumers don’t need to be bribed to do good works, and when given a choice of two design packages, going for the “old ladyish” variation is the formula for success.

United Marketing Group has acquired Brand Affinity Marketing, a privately held loyalty marketing business.

Office Depot posted net earnings of $156 million for the first quarter, an increase over net income of $130 million in the prior year.

1-800-Flowers.com Inc. reported net income of $1.1 million for the third quarter, compared with a net loss of $1.5 million last year.

Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families.

The Massachusetts Bankers Association said it will file a class action lawsuit in U.S. District Court in Boston against TJX Cos. Inc. in response to the company’s credit and debit card data breach in which more than 45 million cards may have been compromised.